Welcome
York & James is a boutique talent agency that specializes in brand management for forward-facing entrepreneurs, female founders and creatives.
About
We help creators turn their passion into scalable growth
We activate growth for our clients through cultivating strategic partnerships, exploring new business ventures and developing platform strategies that align with their individual business goals.
Our primary focus is to support women in business by providing a turn-key solution for partnership management and growth strategy consulting.
Our story

Our Services
We value relationships above all
We foster meaningful relationships with our clients, as well as the brand and agency teams that we work with, in order to honor our clients’ creative vision while simultaneously driving results.
Our priority is to maintain a close-knit culture where personal relationships and attentiveness lead to our shared success.
Areas of Focus
We specialize in the lifestyle vertical, encompassing motherhood, beauty, wellness, food, travel, fashion and beyond.
Creators & Entrepreneurs
We equip talent with the strategy and brand-shaping opportunities to position your business for growth.
Brand & Agency Partners
We work closely alongside brand and agency partners to align their campaign objectives with our talents creative concepts. We’ve helped brands deepen connections and inspire engagement through digital content as well as traditional advertising campaigns.
01Brand Partnerships
We identify and secure ideal brand partnership opportunities to seamlessly integrate with your brand identity. From initiating outreach and handling negotiations to working collaboratively on campaign development and overseeing project execution, we handle every detail with care, to ensure a smooth and successful program.
02Collaborations
We connect talent with brands to inspire unique, limited edition, co-branded product opportunities. We guide the entire program from implementing product development processes to advising on campaign execution and sell-through strategies in order to deliver meaningful results.
03Speaking Engagements
We position talent as thought leaders, helping to identify and secure opportunities at high-profile events where they can share their expertise with engaged audiences.
04New Business Ventures
We help talent turn long-term goals into reality, consulting on and partnering in ventures that go beyond digital influence. Whether it's launching a curated subscription box, a private-label product, or another visionary project, our expertise adapts to your needs.
05Publishing
We leverage our experience to pitch, secure, and manage book deals spanning from children’s books to cookbooks and memoirs.
06Television
We represent talent in host and co-host roles across reality shows, home and lifestyle programming, and daytime talk formats, ensuring each opportunity aligns with their brand and vision.
Work With Us
Let's talk about what's next
Whether you are a creator in the lifestyle space who is looking to scale or a brand in search of value-generating collaborations, we’d love to hear from you.
CONTACT
Featured Projects
Here's how we bring ideas to life
At York & James, we specialize in creating opportunities that elevate talent and brands through strategic, thoughtful partnerships and ventures.
Client Love
"It's been such a pleasure to work with York & James over the years. The team is so authentic, professional and personable. All our dealings with York and James have been very successful and I believe a big part of that is the work they put into every detail. We really enjoy working with them.
- Melanie Auld
Client Love
We've had the pleasure of working with the York & James team across a number of our clients and they are always a joy to work with. Working with the York & James team, you know that everyone on the project will bring an extra level of care, creativity and professionalism to the table.
- Craft Public Relations
Client Love
I’ve collaborated with the brilliant team at York & James and their talented clients on numerous projects. Their professionalism, commitment, and creativity to outstanding brand management is nothing short of impressive.
- Andrea Magyar Publishing Director, Penguin Random House Canada
Client Love
We’ve worked with York & James for many years on projects of varying scales. Through each of these programs, the team has been collaborative, always helping streamline processes, find efficiencies and keep communication smooth and flowing. We’re so appreciative of their ongoing commitment to try new things and ways of working together in how we bring our collective programs to life.
- Ashley Kowalewski-Pizzi, Partnerships, Joe Fresh
Client Love
Working with York & James has been an absolute pleasure. Their team is not only highly professional but also incredibly responsive, consistently providing quick and efficient replies to our needs. They offer valuable insights that elevate our projects and are always ready to bring fresh ideas to the table, while supporting the concepts we introduce. Their collaborative mindset is much appreciated and we look forward to continuing to work with them.
- Danielle Petruccelli, Public Relations, Toyota

ABOUT YORK & JAMES
York & James is a boutique talent agency that specializes in brand management for forward-facing entrepreneurs, female founders and creatives.
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