Justin Pasutto x Nintendo

Nintendo, best known for their iconic video game systems, partnered with Justin to highlight his love for all things Nintendo, Switch and beyond.

The Objective
To develop a strategic long term partnership. Justin had been a longtime fan of the brand and we knew a partnership would result in fun, exciting and authentic content he could delight his audience with.
The Strategy
York & James worked closely alongside Justin and Nintendo to understand the brand's latest innovations and brainstorm how Justin could bring those launches to life for his audience. Justin has been able to tap into the nostalgic games from his childhood as well as the newest offerings, appealing to his every age range of his audience.
The Results
The scope of the partnership between Justin and Nintendo has evolved significantly over time. From social content highlighting new product and game launches to experiential activations, Justin has developed content that has been meaningful for both himself and his audience.
Nintendo Snapshot
Mario Kart Live Home Circuit (2020)
Holiday & Father’s Day Gift Guides
Year Long Partnership (2021 - 2022)
Nintendo's Staycation Campaign (2021)
Year Long Partnership (2022 - 2023)
Nintendo Switch Campaign (2024)

Nintendo

We've had the pleasure of working with the York & James team across a number of our clients and they are always a joy to work with. Working with the York & James team, you know that everyone on the project will bring an extra level of care, creativity and professionalism to the table.

- Craft Public Relations