Fraîche Food Full Hearts

Cousins Jillian Harris and Tori Wesszer invite you into their world full of family and food with their cookbook, Fraîche Food, Full Hearts: A Collection of Recipes for Every Day and Casual Celebrations.

The Objective
To bring together a leading publishing house with two of the most influential voices in the food, cooking and family space.
The Strategy
The York & James team worked closely alongside each department within PRH to develop processes that led to seamless execution of key milestones – from recipe development, to photoshoot timelines and launch planning.
The Results
The book became a massive success which will carry on their legacy long past social media. It became a National Bestseller in Canada and a finalist for the Taste of Canada Awards 2020. Strategic partnership activations that developed in association with the launch include a curated and custom collection of products with The Cross Decor & Design, featured recipes available for purchase at Giovane Cafe, and special partnership with Sandhill Wines. The success of their inaugural book would lead to a second book offer, solidifying both Jillian and Tori’s position in the marketplace.

Client Love

"This is a testimonial...."

- Example Testimonial, AGENCY BRAND CLIENT