Fraîche Food, Fuller Hearts

The expansion of the Fraîche Food Full Hearts cookbook series. This book is a collection of simple, feel-good, whole food recipes to enjoy with loved ones any day of the week.

The Objective
Our objective was to expand on the success of the Fraîche Food, Full Hearts series, providing their audience with a book that would feature simple, everyday recipes to honor busy days at home.
The Strategy
York & James worked closely with Random House to identify key milestones, maintain deadlines and ensure our talent was prepared to execute seamlessly. We took learnings from the launch of the first book and applied those insights to ensure a smooth process.
The Results
Over 40,000 copies sold, selling more than 20,000 copies in the first week. The book was shortlisted for the 2024 Taste of Canada Awards. It was an instant Globe & Mail Cookbook Bestseller and Toronto Star Bestseller. The cookbook was ranked #25 in Indigo’s Top 100 Adult Titles List and Indigo's Top 10 Cookbook List.
"Meet The Fraiche Food, Fuller Hearts Collection""Fraiche Food, Fuller Hearts Cookbook"

Client Love

"This is a testimonial...."

- Example Testimonial, AGENCY BRAND CLIENT