Haven x The Laundress

The Laundress best known for their high quality homecare solutions, partnered with Melissa Baran to offer tips & tricks for hosting with beautiful elevated products.

Objective

York & James helped to identify the synergies between Melissa’s incredible community, HAVEN, built for lifestyle creatives including designers, tastemakers and industry creatives and The Laundress’ aesthetically beautiful and equally powerful homecare line. Our goal was to create a dynamic partnership that would provide The Haven List community with tips & tricks for hosting guests at home.

The Strategy

York & James worked closely with Melissa to identify the products that resonated most with her and determine how to best highlight those for her audience. From sourcing a space, identifying a creative direction and managing timelines, we ensured all expectations were met in order to bring this project to life!

The Results

Both Melissa and The Laundress were thrilled with the outcome. The Laundress was able to leverage the beautifully curated content and Melissa was able to share tangible tips for hosting with her community members.

"How To Prep Your Home for Guests in Just 15 Minutes"

Client Love

"This is a testimonial...."

- Example Testimonial, AGENCY BRAND CLIENT

The Highlights