Jillian Harris & Tori Wesszer x InspiredGo
Inspired Go, ready-to-eat salad delivery and meal kit service teamed up with Jillian Harris and Tori Wesszer to create a twist on a fan favorite salad from their second cookbook, Fraîche Food Fuller Hearts… the Fraîche Noodle Salad!
The Objective
The idea for this collaboration was to bring one of the recipes from the Fraîche Food, Fuller Hearts Cookbook to life. Giving fans the opportunity to order a pre-made version of the Fraîche Noodle Salad.
The Strategy
York & James worked alongside both the talent and brand in order to understand each business model and determine how we could bring the two together and provide fans with a tangible extension from the recipes developed for the cookbook.
The Results
The salad has been a fan favorite on InspiredGo’s menu! So much so that the Inspired Go team has kept the salad live on their menu indefinitely. The salad has received an outpouring of positive feedback from customers, who are thrilled for the chance to try a recipe inspired by the the cookbook.
"Get the Fraîche Noodle Salad Delivered To Your Home!"
Client Love
"This is a testimonial...."
- Example Testimonial, AGENCY BRAND CLIENT
The Highlights
