The Container Store x Haven Workshop
Developed strategic alignment between The Container Store and Melissa Baran in connection with her first ever HAVEN Workshop to feature TCS beautiful gift baskets curated for the HAVEN Workshop at Malibu Farm in Newport Beach, CA.
The Objective
The goal was to develop strategic alignment between The Container Store and Melissa Baran in connection with her first ever HAVEN Workshop at Malibu Farm in Newport Beach, CA.
The Strategy
To identify and provide value for both Melissa and TCS. York & James connected with TCS to highlight the exciting opportunity for them to work with Melissa at her workshop, which brings together industry experts and talented designers.
The Results
This partnership was about more than gifting product. Identifying two brands with lots of synergies resulted in not only was a beautiful gift basket given to attendees, but a valuable relationship was established and beautiful content was captured.
"HAVEN Workshop Fall 2019: Day 1 Recap"
