Tori Wesszer x Poppy Barley

York & James helped facilitate two successful collaborations between Fraîche Living and Poppy Barley, an ethically crafted footwear and functional accessories brand.

The Objective
To evolve Tori’s love for the brand into something unique and meaningful. The goal was to create a collaboration where Tori could work closely alongside the Poppy Barley team to develop something special and extremely high quality for her following as well as for the community Poppy Barley has fostered over the years.
The Strategy
York & James worked closely alongside the Poppy Barley team to understand timelines, marketing goals, minimum order quantities, the list goes on! Our teams identified the importance of the story telling element and the significance in conveying that within the collaboration.
The Results
Y&J helped to evolve Tori’s love for the brand into two successful, meaningful collaborations both of which were inspired by Tori’s love for France, travel and effortless style. The capsule included footwear and travel accessories that are both functional and beautiful. The Café Collection generated $245K+ in sales. The Bon Voyage Collection launch resulted in 40% new customer acquisition.

Client Love

"This is a testimonial...."

- Example Testimonial, AGENCY BRAND CLIENT